Evan Lang

Publications

SEO Tips For Bloggers

One of the most commonly asked questions among bloggers is: How do I optimize my blog for SEO?

Optimizing for bloggers is a unique challenge and different than SEO for businesses or brands. There are some unique tips and tricks that you can employ in order to optimize your blog, no matter what your experience level is.

But before we get into those tips, we need to understand exactly what SEO is. Search Engine Optimization, SEO for short, is essentially the way people find your site on search engines like Google, Yahoo, or Bing. The goal of SEO is to optimize your site to obtain a high placement in the search results of these various search engines.

The end goal of SEO is simple: to drive as much traffic as possible to your blog. The more traffic you get to your blog, the more likely you are to have a significant presence on the Internet.

While SEO can get extremely complicated and difficult to understand, there are some simple things you can do to help boost your SEO and optimize your blog.

1. Install SEO Plugins

No matter what platform you are blogging on, there are SEO plugins to help you optimize your posts.

If you are using WordPress, you should install an SEO plugin like Yoast. This is a simple and easy-to-use tool that is a must-have for any blogger using the WordPress platform.

2. Title your posts

Create proper and appropriate titles for your post that relate to the topic you are writing about. Be sure to include search terms that people would use on Google to find the topic you are talking about.

Many bloggers skip this step altogether and don’t even take the time to title their blogs. This is a fatal error. Titles are one of the most important parts of your blog posts because search engines look for them and rank your blog based on the quality of these titles.

3. Create Quality Content

Quality content is the key to SEO because it is what will drive readers to your blog and keep them there. A lot of SEO optimization will do very little for your blog if your posts are not substantive and lack interesting content.

Be sure to create solid content that will engage your readers and encourage them to share your posts on social media. The more shares you get, the more people will come to your blog.

Remember that you are writing for people that will read your blog and not the search engine robots that will be scouring and indexing your page.

4. Use Text Instead of Images

While banners and images may be an appealing way to start your blog, Google and other search engines can’t read them. Instead, start your posts with words and interesting introductions. When you do include images, make sure they are properly titled with correct alt text so the search engines can index them.

5. Link Older Blog Posts

Create links in your posts to past blog posts. This will help with your SEO will simultaneously encouraging visitors to read other posts on your blog.

These are just a few of the many SEO tips for optimizing your blog for the web. If you are looking for more in-depth tutorials, be sure to search the web for SEO tips for bloggers. There is plenty of material out there that can help you push your blog to the first page of Google’s search results.

Evan Lang