Evan Lang

Publications

10 Awesome Ways to Grow Your Subscribers

An email list is one of those resources that you can’t ignore if you want to grow your business or website.

With an email list you can connect with your followers or readers and build them into long-term relationships.

The most important aspect of maintaining a successful email list is consistency. If you make an effort to consistently send intriguing emails, you will see how much it can truly affect your success online.

So why is an email list so important? First of all, you are the owner of your email list. This means that you have complete control and flexibility to do as you see fit. Secondly, email is a personal way to communicate and build relationships with people online.

Most importantly, your email list is composed of potential client, customer, and/or readers that have the capacity to make you thousands of dollars in profit.

The following are the ten best tips to increase the number of subscribers on your email list.

1. Use Reliable Email Marketing Tools

In order to successfully reach your subscribers, you want to be sure to have the best tools at your disposable. A quality email marketing tool will allow you to store your subscribers’ emails and create opt-in forms – signup forms where your visitors can subscribe to your email list. Of course, a good tool has to allow you to send attractive and effective emails as well!

2. Make Sign Up Easy

People are inherently lazy and tend towards the most convenient option. Therefore, the easier you make it for people to sign up, the more likely they are to join your list.

3. Include Your Opt-In Form In Various Places

The more often a reader sees the opt-in form, the more likely they are to sign up. The key here is to get as much exposure as possible to your opt-in form and encourage people to fill it out.

Some great places to include the opt-in form are your homepage, after your blog posts, your about page, or the footer of your web page.

4. Make Your Opt-In Pop

If your opt-in is just a boring, unnoticeable box on the side of your page, it is unlikely to attract attention. Be sure to make a noticeable opt-in form with a creative design. You can do this via bright colors, different fonts, and distinct button colors and sizes.

5. Offer A Meaningful Incentive

Create an incentive for your readers to sign up to your email list. People love free things and a small incentive can go a long way. Some good incentives are ebooks, downloads, videos, or anything else you can offer.

6. Run Contests Or Giveaways

Similar to incentives, giveaways and contests will motivate your readers to sign up to your email list. Contests and giveaways can help you reach a lot of people in a short period of time and even have the potential to go viral!

7. Offer Content Upgrade

Content upgrade is similar to offering an incentive, but it is more closely related to your webpage and its visitors. You can offer content that is directly associated with the topic your readers are interested in.

For example, let’s say your website focuses on SEO. You can create an SEO checklist that your readers will have access to only after they sign up for your email list. This will encourage people to sign up in order to get the “free content.”

8. Use An Attention-Grabbing Headline

Set yourself apart! Create a unique and distinct headline that will pique people’s interest. It will be much more effective than a simple headline such as “Sign Up For My Newsletter.”

9. Produce Amazing Content

If you take the time to invest in quality and interesting content, people will be encouraged to sign up because they will want to read what you have to say. Make your email list a priority, plan out your content, and schedule it in advance.

10. Use Social Media!

Last, but certainly not least, is the use of social media. I don’t think I need to explain how important and powerful social media is nowadays. Make use of all of your social media platforms to expose people to your opt-in and get them to sign up.

Overall, your email list is one of the most powerful tools at your disposable. If you take advantage of it, it could lead to major gains for your business.

Evan Lang