Evan Lang

Publications

SEO vs. PPC: Which is Right for My Business?

If you are new to the internet marketing world, then you may be unsure of how to get started. So many website owners and brands that are looking to get noticed on the web turn to the first person that is willing to take money from them, but never get the results they are expecting.

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Evan Lang
The SEO Advantages Enjoyed by Small Businesses

Let’s face it, if you run a small or family business, it’s not always easy to compete with the big boys. Large, nation-wide corporations and chain stores often have a huge advantage over mom and pop stores and small businesses that are operating in a local market. 

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Evan Lang
PR and SEO: The Winning Combination

It should come as no surprise that the internet is one of the most powerful tools that marketers have ever seen. Yet, the internet offers an interesting paradox because there are so many users on the web that it is easy to get lost among all the noise. That’s why a website's ranking on search engines like Google is so important to getting your brand seen by the public.

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Evan Lang
The Patriot Missile: Aerial Defense Against Enemy Infiltrations

The Patriot surface-to-air missile system, officially known as the MIM-104, is an important part of Israel’s aerial defense. Designed by the American company Raytheon, this ground-to-air, long-range missile is able to intercept and shoot down all types of aircraft. During the IDF’s most recent operation, the system executed its first three interceptions in the past 20 years.

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Evan Lang
Overcoming Barriers to Become an IDF Officer

Under the heat of the Negev sun, officer cadets stand at attention with their weapons in hand. They have completed their officers’ training course after four months of intense training. One of these recruits, stands amongst the rest, but her story is unique. 

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Evan Lang
How to Write an About Me Page

If you are a blogger, then your “About Me” page is one of the most important pages on your website. It tells people about your personality, gives them a sense of your voice and your style, and tells them how to get in touch with you. 

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Evan Lang
March of Glory: Soldiers Hike to Receive Their Berets

IDF soldiers endure long and intense training in order to prepare them for any scenario they may face on the battlefield. For those in a combat role, a long masa – journey in Hebrew – marks the end of their training and the beginning of their service as IDF fighters. The Nahal Brigade recently completed a 50km hike through the night towards Masada, where they received their desired green berets.

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Evan Lang
Find Out What it Takes to Become a World-Class Fighter Pilot

Exclusively on the IDF Blog, an IAF fighter pilot faces the camera and talks about the challenging training he endured to become a pilot. He takes us through the trying yet strengthening moments all the way to the exhilarating and rewarding accomplishment of receiving his pilot’s wings. Meet Lt. G, who at age 22, can be proud to call himself a pilot in the IAF.

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Evan Lang
Behind the Scenes on a Dvora-Class Patrol Boat

The port of Haifa, known as Israel’s gateway to the sea, is not only home to cargo and commercial vessels. This hub connecting Israel to the Mediterranean Sea is also home to a vast array of Israel Navy Ships, dedicated to guarding Israel’s shores. In order to stay in tip-top shape, navy ships drill their skills and emergency preparedness. Here’s an in-depth look at what goes on behind the scenes on one of the IDF’s most important patrol boats.

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Evan Lang